Art Direction: Maggie Liu
Copywriter: Carolyn Casper
Bronze in the student campaigns at the 62nd Annual Hatch Awards
KitchenAid
KitchenAid wants to remind people that cooking and baking aren't the same without a KitchenAid stand mixer because their products make you a better cook. This campaign emphasizes the ease KitchenAid brings to the table. The art style is inspired from chalkboard menus that are ornate and very personalized.